While it's too early for the dis-tributor to tell what percentage of growth will come from this partnership, Neumann views the relationship as an opportunity to ease some of the headaches customers endure while procuring parts.

In the intervening years, social media adoption among the masses has continued to grow. And just when you think the landscape has settled down, something like Pinterest comes along, prompting the big boys like Facebook and Google to alter their designs and tactics.

TI has held about a 60% share in the wireless-chipset market due to design wins with market leaders such as Nokia Corp. and LM Ericsson. GSM-based handsets are expected to experience strong growth in the next few years, but sales of CDMA-based handsets in a variety of regional flavors will begin to accelerate as the 3G market matures.